Fadell describes his concept for Paris of the West:
Detroit’s connection with France is historic; I am using this connection both practically and artistically to speak subliminally to anyone who is interested in the reconstruction of the city. “Paris of the West” appropriates the nickname given to Detroit because of its architecture and most notably the Paris like “spoke and wheel” grid that was used in planning the layout of downtown. The whitewashed windows reference Paris as well; the French use this same treatment on the windows of buildings in “transition” or under renovation. By bisecting the buildings facade along its center axis of windows with whitewash, I am symbolically echoing Midtown as the arts center of Detroit and also representing a “midpoint” of Detroit’s journey to revitalization.
During the day time hours, the white column of windows will appear to be indicative of units that are under construction. At night, the windows will be illuminated from the inside with raw light, which will form a shaft of glowing white going straight through the middle of the building.